Economic Impact
Positive impact
1) Boost tourism industry
As gaming entertainment would be a tourist spot, more tourists would be attracted to visit the country and hence boost the tourism revenue. As tourists not only spend money on those entertaining industry, they also shopping and visiting other attractions. Many other industries would also be benefited from the increased number of visitors.
2) The multiplier effect
The revenue that generated by casino visitors’ spending would diffuse into the community by casino and casino workers and create multiplier effects that help generate more income to other industries.
3) Increase government income
The government could derive tax revenue from the gaming industries, which help increase government income. For example, tax from casinos has constituted a high portion of government revenue in Macau.
Negative impact
1) Economy become dependent on other countries
Economy would become dependent on other countries if the economy is largely rely on the income of tax revenue and tourism. Control over economies would be lost and it would be easily affected by economies of other countries.
- Social impact
Positive impact
1) Provide entertainment to locals
The gaming industry can provide locals a new kind of entertainment and diversify the entertainment activities.
Negative impact
1) Increased Social cost
Since gaming industries would encourage people to gamble more, some people may get addicted to it which would lead to Family, self suicide, emotional problems. It may create huge social cost and place burden to economy.
Successful Strategies of Operating Gaming Entertainment
1. Architecture Design
The impact of architecture and interior design on consumer spending habits is subject to lengthy discourse in retail, anthropology and psychology. The outlook of building can attract people to visit, such as hotel and casinos are built with unusual outlook. For example, The Venetian Macao-Resort-Hotel in Macau and The Marina Bay Sands hotel in Singapore, they are being the good place for gambling, tourism and entertainment.
2.The floor plan of casino
Casinos tend to be designed on a single level with spacious area. For example, the playground layout pioneered in Las Vegas is based on the principles of moving water, green spaces and natural light – encouraging players to get moving, explore, and spend more money by virtue of curiosity and trying new things. Also, they need to walk along the gambling area before finding the service and facilities they want.
3. Creating the right atmospherics
The atmosphere must be a “timeless space. You cannot find any clock in casino. Also, the gaming operators offer a comprehensive entertainment experience in the form of comedians and musicians to restaurants, theatre shows and theme parks. Catering and hospitality services in the form of buffets and beverage rounds create a complete living environment. Therefore, customers may want to stay in gaming and do not want to leave!
4. Transportation service
5. Promotion
VIP program of gaming operators can generate customer’s loyalty. They offer customers, who are enjoying their service, a VIP card with benefits. This provides the incentives to encourage customers to return in the future. Also, the operator would hold some special event monthly to attract visitors and encourage them to come back again. For example, Customers may win $1,000,000 cash if they travel by their express. It attracts many customers go to play in the Sands Macau.
References:
Architecture Design
Transportation service
Promotion
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